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Popular iOS app Notability paywalls features that users already paid for, prompting raised pitchforks

Notability — one of the most popular note-taking apps on iPhone, iPad, and Mac — has switched to the freemium business model. While we’ve seen this move happen with other apps before, this app is taking away features users had already paid for. So if you’ve purchased the app and any in-app purchases (IAPs) to unlock extra features in the past, you’re going to be treated like any other free user in a year.

Owned by Ginger Labs, Notability announced in a Medium blog post that it will be going free on the App Store. Users who had already bought the app will get a free subscription for a year. Afterward, they will be losing all premium features to a paywall, including ones bought separately as IAPs, such as handwriting recognition. This got users raging on online platforms such as Twitter and Reddit, according to MacRumors.

This move doesn’t seem fair to users who had to buy the app for $8.99, in addition to other IAPs. Usually, apps that are switching to freemium grandfather original users and give them extra perks. In this case, initial buyers are only getting a single year of premium. And that is clearly not enough, based on their online complaints.

It also arguably violates the Apple App Store guidelines. Taken from section 3.1.2:

If you are changing your existing app to a subscription-based business model, you should not take away the primary functionality existing users have already paid for. For example, let customers who have already purchased a “full game unlock” continue to access the full game after you introduce a subscription model for new customers.

Notability is currently in the top charts of productivity apps on the App Store, and it has the Editors’ Choice badge. It has grown throughout the years — thanks to paid users’ support — and become one of the most recommended apps for note-taking. As a result, users feel betrayed and disappointed by the way they’re getting treated, despite their loyalty in the past years.

Do you use Notability? If so, how do you feel about their new business model? Let us know in the comments section below.

The post Popular iOS app Notability paywalls features that users already paid for, prompting raised pitchforks appeared first on xda-developers.



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