[Update: POCO Pop Buds] POCO is working on its own truly wireless earphones
Update 1 (05/19/2020 @ 06:28 AM ET): The POCO earbuds will be called the POCO Pop Buds. Scroll to the bottom for more information. The article as published on April 7, 2020, is preserved below.
Audiophiles may not like the recent trend of omitting the headphone jacks from flagship smartphones, but the practice certainly boosts the sale of truly wireless earbuds. Chipmakers, such as Qualcomm and Samsung have invested heavily in improving the battery life as well as the audio quality of the next-gen TWS earbuds. The potential of the market attracts many OEMs to launch affordable earphones, and it looks like POCO has jumped on the bandwagon.
POCO India General Manager C. Manmohan kickstarted the rumor-engine by running a poll on Twitter, asking fans about what product category they would want POCO to launch next. From among the four options (TWS earphones, Headphones, Fitness Wearable and Gamepad), TWS earphones saw the highest share of votes at 38.2%.
Hey guys, the home quarantine situation has offered me the luxury to sit back and think. For one – do you guys think POCO should launch other cool tech products apart from smartphones? If so, what do you guys suggest? Vote below!
— C Manmohan (@cmanmohan) March 26, 2020
POCO went one step further and organized a virtual fan meet, which saw more than 500 fans tune in. The interactive meet featured an exhaustive Q&A round with the POCO team, which might have served as a preliminary market survey. A recent tweet from POCO India has now put an official seal on the speculations, confirming that the company would indeed be launching a new pair of truly wireless earbuds soon.
Here’s the big news, POCO fans!
In the recently concluded poll by our GM @cmanmohan, the ‘True wireless in-ears’ got the highest vote share. Today, we want to confirm that it is in the works and will be coming to India.
RT to welcome the new category in the #POCO fam! #POCOTWS pic.twitter.com/pL8yPbFuPd
— POCO India (@IndiaPOCO) April 7, 2020
It is quite natural for POCO to explore different areas of the market outside of smartphones, especially when their competitors are following the same route. Despite being an independent brand, POCO still has access to Xiaomi’s R&D, which essentially gives them the freedom to pick existing TWS earbuds and rebrand them with minimal efforts. Given that the POCO X2 is itself a rebranded Redmi K30 4G and the Redmi K30 Pro might be launched in India under POCO branding, the company can utilize the first or second-gen Mi True Wireless Earphones or the cost-effective Redmi AirDots as the base of the design for their upcoming earbuds.
Update: To be called the POCO Pop Buds
POCO India’s GM Mr. C. Manmohan recently held a Twitter poll to give fans an opportunity to name the upcoming product.
Hey POCO fans, couple of weeks ago we asked you which product we should bring next and you chose TWS (Earbuds). We’re happy to announce that we’re a step closer in making it a reality & we want your help in choosing a name for it. Vote and let’s know what we should call it.
— C Manmohan (@cmanmohan) May 18, 2020
Consequent to the results of the poll, the upcoming earbuds from the company will be called the POCO Pop Buds. We’re still awaiting details on when the company plans to launch these in the market.
Featured image: Mi True Wireless Earphones
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